Sammi Malaga's profile

Atypic Holiday Email + Social Media

OVERVIEW & GOAL
Holiday Promotion
Atypic is a digital marketing and brand development agency. Every year, they design an email and social media posts to support an interactive holiday landing page for their website, intending to send to clients and promote the agency. The theme of 2023’s landing page was music, so we created a playlist of our favorite holiday songs and included album covers with a photo of everyone as a child.​​​​​​​
APPROACH
Fun, Authentic, Approachable
The email header graphic determined a fun, authentic, and approachable tone for the social media designs. I consistently used the colors and foliage elements to create a clear connection between each piece of the holiday deliverables while matching Atypic's social media aesthetic.
SOLUTION
Brand Awareness
The role of the email was to show appreciation to our clients while prompting them to check out our interactive landing page and subsequent playlist. I designed the leading social media for Instagram, Facebook, and LinkedIn primarily to promote the holiday playlist. Using our photos from the page, I also made a set of Instagram Stories to "Guess the Atypic Baby" as another fun way to get people to interact with the brand.
DISCLAIMER: Design credit for the landing page goes to the Atypic design team. The landing page design is shown here to provide context to the email and social media that I designed.
Atypic Holiday Email + Social Media
Published:

Atypic Holiday Email + Social Media

Published: