Inspired by femininity, elegance & romance. This brandmark is a combination of the butterfly (beauty) & a heart (love). These two symbols put together represent inner beauty, believing that each woman is a butterfly within. This route encourages woman to love themselves. 

Pastel & neutral colors were used to bring out the femininity of this brand.

Contrary to what women feel when putting on lingerie, Layla's tone of voice speaks to its woman telling them that it is you that makes the clothes beautiful, not vice versa

 

Disclaimer:
I claim no credit for the photographic images used on the designs posted on this site unless otherwise noted. Images used in the brand designs on this site are copyright to their respectful owners. All images used were used as dummy photos and were not used in the actual project.