EMS Engineering & Medical Systems Ltd., strives to be the foremost provider of Quality Hospital Engineering Services in Sub-Saharan Africa. We aim to be the trusted partner for healthcare facilities, providing innovative engineering solutions that elevate operational efficiency, ensure equipment performance, and ultimately enhance patient well-being.
The Challenge:
The client approached our design studio with a vision as ambitious as their mission—to become the leading provider of quality hospital engineering services in Sub-Saharan Africa. The challenge was clear: to create a brand identity and develop a website that not only reflected their expertise but also resonated with their commitment to excellence.
The results?
A brand identity that resonated.
We didn't just design a brand; we ignited a movement. We partnered with EMS to create a story of healing, efficiency, and human connection. And that, in the end, is what truly sets a brand apart. It's not just about logos and websites; it's about sparking a difference in the world, one well-equipped hospital at a time.
This is the story of EMS, a story powered by xtremely Unusual. A story that continues to unfold, one pulse at a time.
Defining the Narrative:
The brand story unfolded as a fusion of precision and passion. Born from a shared vision, Engineering & Medical Systems wasn't just a company; it was a promise to empower healthcare facilities across Sub-Saharan Africa. The narrative pivoted around the core values of Quality, Efficiency, Reliability, and Excellence, echoing the dedication ingrained in their DNA.
Forging a Brand Identity
A noble vision needs a face, a voice. We dove deep, understanding their values – Quality, Efficiency, Reliability, and Excellence. These weren't just words; they were the four pillars of their mission.
The logo, we forged a union between a sturdy hex bolt head, symbolizing precision engineering, and an abstract medical cross formed from connected dots and blobs, representing the interconnectedness of healthcare.
The color palette, a symphony of blues and greys accented with vibrant turquoises and oranges, mirrored this duality. It was professional, trustworthy, yet infused with a spark of innovation.
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Building a Digital Bridge
Next, we crafted their website, the digital bridge connecting EMS to its audience. We kept it clean, intuitive, and user-friendly, reflecting the efficiency they championed. Every click, every scroll felt effortless, mirroring the seamless service they strive to deliver. The chosen colors, woven into the design like threads in a tapestry, created a cohesive experience, a visual echo of their brand identity.
Client: EMS Engineering & Medical Systems Ltd.
Location: Accra - Ghana
Project: Brand identity - Website Design & Development
Executive Art Direction: Jay
Location: Accra - Ghana
Project: Brand identity - Website Design & Development
Executive Art Direction: Jay
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