beeoff — a Dutch brand of honey that is produced without the participation of bees.
The basis of the packaging concept is pollen, which conveys honey primarily as a flower,
not a bee product. Direct contact of peoplewith nectar is emphasized by embossing.
A gift packaging option was also developed that complements and protects the jar during transportation. The color of the box is a marker of the honey type.
The petals that appear when the box is opened make the outer packaging look like
a flower, thereby emphasizing the core of the concept.
