Package design - 2013
With the expansion of its ready-made food line (which now has pasta, lasagna and pizzas in
different flavors), Pif Paf demanded a new look. The redesign kept some very basic elements from the previous project (the yellow background and the logo position, for example) but corrected others, based in requests from the company's marketing sector - because Pif Paf needed to align these products in the same family, with similar elements, tasty images and practical communication.
Graphic design: Lucas Oriel, Marcello Caetano
Technology & production: Fabrizio Libânio
