Disclaimer: Final artwork is altered by Klarens internal design team.
Client Profile
Health and wellness come hand in hand. Changes happen within society due to the pandemic that happened in 2020-2023. The importance of cleanliness rises along with the importance of taking good care of health. Today's majority of our society is bringing hand sanitizer and antibacterial wipes everywhere they go.
Klarens has been a beloved brand in its community, profiling urban youth and adults aged 21-55. The upcoming feminine wipes will be a great addition to the current product lineup.
Concept Brief
The objective is to win the shelf competition. While competitor products uses soft and muted colors, having a bright color will help the product stand out. To incorporate all natural ingredients contained in the product itself, the initial design has options of kraft paper and ivory paper texture to choose from.
Design Exploration
