Discovery Home & Health 2023 Idents /
Branding
Home & Health invited us to develop an ID system.
The proposal was to demonstrate how a space in the house could be integrated with a wellness activity, creating new and vibrant environments.
Year. 2023 / Client. Discovery / Home & Health.
We kicked things off by diving into vector illustrations, capturing each world with a curated color palette to distinguish every unique ID.
Pink / Green / Yellow / Orange / Blue.
We model and design objects for each universe, drawing inspiration from the simple shapes employed by the channel. This allows us to customize all elements while maintaining a genuine and realistic feel.
Curves / Circles / Squares / Simplicity / Nature.
We animate the channel ID with swift yet organic movements, creating a seamless flow that retains the channel's entertaining and friendly tone.
Organic / Fun / Fluid / Playfull.
