giner & colomer x veepee
"Where Recycling Decorates" is a project developed at Veepee for the brand Giner & Colomer, stemming from an internal initiative for creating images intended for use throughout the year 2023. The campaign's art direction focuses on showcasing the materials employed in furniture manufacturing, particularly handmade furniture crafted from recycled woods.
The artistic proposal delves into the uniqueness of each furniture piece, highlighting the diversity and authenticity that results from using sustainable materials. Meticulous attention to detail ensures that every piece of furniture is unique, setting them apart in the realm of decoration.
The essence of "Where Recycling Decorates" lies in the appreciation of craftsmanship and sustainability. Each furniture piece is not merely a decorative element but also a testament to the commitment to manual craftsmanship and responsible resource usage. The campaign invites you to explore the beauty of individuality in the home, underlining the connection between interior design and environmental consciousness.
Each piece of furniture has been recreated as 3D models, designing a digital environment for the campaign.
Concept and art direction / 3D and Design: Paula Collado & Manuel Arenas.
thank you! :)
