Mtv: World Cup ID
Series of IDs for MTV Brazil for the World Cup, developed at Santa Transmedia and created and directed by Thiago Steka. My responsabilites included art direction alongside Thiago Steka and the design of several shots, including the opening and closing scenes.
"Vivid colors, imperfections and little bit of chaos were the ingredients to build an aesthetic that could synthesize Brazilians' everyday lives in its most true and universal form, without being too regional or falling into the common places of national culture depictions. A combination of live-action, rotoscopy, cel animation and motion graphics allowed us to achieve a final look able to give the piece all the fluidity and visual clutterness the narrative demanded."
"Vivid colors, imperfections and little bit of chaos were the ingredients to build an aesthetic that could synthesize Brazilians' everyday lives in its most true and universal form, without being too regional or falling into the common places of national culture depictions. A combination of live-action, rotoscopy, cel animation and motion graphics allowed us to achieve a final look able to give the piece all the fluidity and visual clutterness the narrative demanded."
