Oxigravide®

Situation

GryNumber Health is a European healthcare company providing innovative products related to men's and women's reproductive health. They have developed three different supplements to address infertility issues. These supplements are aimed at three different audiences.

In this case study, I present one of them – Oxigravide (1/3). Oxigravide is indicated for women experiencing fertility problems at the very beginning.

Task

Create a logo and packaging design that relates to the other two products in the category, but at the same time is very easily differentiated from them. The design language should speak to women who are experiencing fertility problems at the beginning of their conceiving journey.

Insight

A common reaction of women to fertility problems is panic, which further prevents successful conception. Above all, we wanted to convey calmness in the design, to communicate not only the effectiveness of the medication, but also the woman's own well-being, and to suggest steps to help her calm down and continue her journey of planning for a child.

Brand values

Gentleness towards oneself is where this brand invites you to start. Alongside the carefully selected ingredients in the supplements, Oxigravide invites you to collaborate and take care of your body and mind on this journey. This holistic approach is also reflected in the design, as it focuses not only on the active ingredients but also gently reminds you of the good habits and mindset that can help.

Product range

All three products address male and female fertility issues. Although the theme is the same, the target audiences are very different. The packaging design system gives the impression that the three supplements are from the same product range, but at the same time it is very easy to distinguish them from each other. They all share a minimalist design, the use of a few colours and a crisp logo. Different paper is used for each box to create different tactile experiences.