About Hamco
- Hamco is one of Egypt's leading B2B companies in mining and chemicals.
- Hamco has a 21,000 m2 factory located in the industrial zone in Helwan with more than 1500 employees.
- Hamco now serves more than 30 industries, exporting to more than 20 countries and supporting more than 50 distributors within Egypt.
- Hamco has a 21,000 m2 factory located in the industrial zone in Helwan with more than 1500 employees.
- Hamco now serves more than 30 industries, exporting to more than 20 countries and supporting more than 50 distributors within Egypt.
Logo Uplifting
The old logo representation was keeping the brand image “contained" and outdated. The spaces between the logo elements were not well studied, the pyramid icon size, versus the brand name as well as the tagline, which was hindering the scalability of the logo. The prespective of the pyramid looks outdated and out of style.
The new logo is:
- Bringing the brand a modern look, to portray a more free and dynamic look.
- Bringing the brand a modern look, to portray a more free and dynamic look.
- Redrawing the pyramid icon, to be more stable, authentic and unique for the brand.
- Adding the dark grey color, to give a premium edge to the brand.
- Revisiting the ratio between the icon and the brand name, to give more weight to the brand name as a top priority.
- The 3 sections of the pyramid are actually portraying the 3 main brand pillars: Growth, Innovation and Partnership.
Thanks for Watching :)
Client
Hamco for chemicals and building materials
Agency
Pledge Communications
Managing Director
Maged Maher
Account Director
Dina Kamal
Marketing Executive
Joy Karam
Art Director
Hoda Refaat
Brand Designer
Jully Raafat
