To launch the new series we didn't use the image of the main characters. For the first time, María del Carmen Torres, an artist with visual disabilities created the series' image through a work of art, which she made using her senses. To do that, we created an experience room where she interpreted the series listening to the description of the places an characters, touching elements from that edge, and smelling things as iron, smoke, bread among others. Finally, this artwork was unveiled in out-of-home (OOH) advertising, digital pieces, and in free press media that covered the news.
