Vellis
In the fast-paced and competitive realm of technology-driven companies, the imperative for online finances extends beyond functionality – it requires the creation of a brand that embodies modernity, reliability, and a customer-centric approach.
Vellis emerges as a dynamic Neobank startup, dedicated to delivering tailored and comprehensive financial solutions encompassing accounts, payments, cards, and cutting-edge technologies. Its focus is specifically crafted for the discerning needs of Small and Medium Enterprises (SMEs) across Canada and Europe.
Vellis approached us with the need to create a modern and credible brand, including the process of choosing an appropriate name, to gain trust among customers in the competitive environment.
Our mission was to establish a distinctive visual language that accentuated Vellis' unique approach, facilitating a confident market entry.
The letter 'V' serves as a key brand element, drawing inspiration from
the symbolic significance of victory. The wing-shaped logomark
metaphorically represents the pursuit of higher goals, growth, and
thriving.
the symbolic significance of victory. The wing-shaped logomark
metaphorically represents the pursuit of higher goals, growth, and
thriving.
The flexible visual system allows for diverse layouts, ensuring a cohesive look across different formats. Unique line pattern, derived from the logo, unifies brand identity and creates a foundation for the customized iconography.
Three lines in a key visual also symbolize three sub-brands: NEO, PSP,
and TECH. Each of them has a unique gradient palette. This strategic use
of color not only sets segments apart but also strengthens Vellis'
overall brand presence. The dynamism incorporated into the visual
language is also a metaphor for constant changes, seeking the best fit
and customization.
and TECH. Each of them has a unique gradient palette. This strategic use
of color not only sets segments apart but also strengthens Vellis'
overall brand presence. The dynamism incorporated into the visual
language is also a metaphor for constant changes, seeking the best fit
and customization.
Their goal was to create a brand image with a friendly and less corporate style that cares not only about aesthetics but also about human values. They also aimed to convey the brand's values through specific styles of photography and visualization, focusing on refined details and showcasing the experiences that await future residents.
