What characterizes the identity of someone who exudes self-confidence, prioritizes personal growth, and seeks to uplift those around them? The members of the HUSTLE GEN are driven to acknowledge their own accomplishments and to applaud the achievements of those in their circle. They epitomize the high-rolling lifestyle, drawing like-minded individuals into their sphere.

It’s a lifestyle filled with opulence and glamour. A lifestyle filled with celebrating every win within their community, growing and glowing together. This event aims to bring the HUSTLE GEN together for this luxurious event from 1pm to 1am. 

This was the thinking behind our positioning statement for Chivas. We got into the mind of this person and what they think when they settle down for a drink.

They are looking to celebrate, but never alone, they win together, they celebrate together and soak in each other’s spotlight. 

They are excited about attending an event that brings people together to celebrate success and achievements, starting from the early afternoon and continuing late into the night. 

At this gathering, they'll have the opportunity to savor sumptuous cuisine and enjoy the exclusive Chivas XV, all while basking in the Daylight to Limelight. 

A select group of Chivas enthusiasts will receive an opulent golden card mysteriously delivered to their doorstep. This intriguing card features a QR code on its reverse side. 

When they scan the QR code, they will be directed to a captivating mobile PWA, which will present them with a choice: 

"You have been chosen. Do you wish to embark on this journey? Yes or No?"

Select guests will also receive a card during Regal Party activations.