A one week brief set by Human to develop the branding for an exhibition in Barcelona for record label Sci-Tec, called The Art of Sci-Tec. Sci+Tec is a digital label and after accumulating a massive range of digital cover art designed by Human thy decided to start an exhibition displaying the work.
The rebrand is seen as more of a 'refresh', as the initial branding didn't need to be changed too much as it was already effective. As a lot of their album covers are very split up and distorted I decided to mix up the form of the marque.
Aswell as the primary logo I decided to give it a secondary logo to accompany it and use it in different situations. It plays on the concept of vinyl in a digital sense.
In order to reach people all over the globe, an application was made to show the artwork they have to show. This application also has information regarding the exhibition. I decided that it would have a responsive home page using each colour section for each page involved in the app.
