Client Profile
Health and wellness come hand in hand. Changes happen within society due to the pandemic that happened in 2020-2023. The importance of cleanliness rises along with the importance of taking good care of health. Today's majority of our society is bringing hand sanitizer and antibacterial wipes everywhere they go.
Klarens has been a beloved brand in its community, profiling urban youth and adults aged 21-55. The upcoming antibacterial wipes will be a great addition to the current product lineup.
Concept Brief
The objective is to disrupt the shelving of the antibacterial wipes category by placing all 3 of the product variants together in a different vibes, so they will look like they are not the same product (from the same company). The characteristic should be adjusted according to the product variant's feature, which are:
• Calming Musk - calm, gentle, artsy.
• Sweet Honeydew - cute, lovable, bright.
• Pink Rose - bold, graceful, stylish.
Design Exploration
