In the final year of our degree we have the opportunity to showcase our favourite work in the form of a degree show. This is a chance that anybody in an art discipline has, whether it be Graphic Design, Fashion, Fine Art or Games Design. 

 

We were delivered the brief to come up with a branding concept that could be used for the show. Working as a team we focused on creating something that would be striking and memorable. 

 

We initially set out to have a set of values that we would adhere to:

 

- Clean

- Crisp

- Simple

- Bold

- Striking

Although we may have ventured off the 'simple' aspect slightly; we decided that it would be important to have a marque that would be striking. Creating this meant that we were able to simplify the rest of the branding to accompany it. With all of the triangles overlapping this also relates to all of the courses under the ACES umbrella. They all overlap and intereact in some way or another and Sheffield Hallam highly encourages students to collaborate with different disciplines to achieve different results.