LIVI - Art of Living
Kale Group, which has many brands and is one of the pioneers of Turkey, wanted to include a new furniture brand in the family. We first created the name of the brand,
with which we have been working closely together since the very beginning of the process.
with which we have been working closely together since the very beginning of the process.
We started our journey with the name Livi, which is inspired by life and has a simple structure. We carried out all the steps of the brand positioning process together,
from logo to catalog design, from communication language to social media management, from visual world concept to image film.
Credit:
Client: Kale Group
Brand: Livi
Agency: R:m
Creative Team: Burcu Çeliksap, Duygu Özcan Ardağ, Gizem Sarıbakır, Mert Telli, Nurten Cancı, Zekiye Özbaş, Naz Kurtuluş, Debi Cansın, Pelin Pak, Burak Mağaralı
