The Brief: Craft a compelling 10th-anniversary campaign for Jambojet, celebrating the brand while emphasising excellence, innovation, and community impact
Tension: Kenya's airline industry sees growth, signalling a thriving era in domestic air travel, but faces increasing challenges in the environment
Insight: Distinctively position Jambojet as the go-to airline for an unparalleled travel experience, catering to both leisure and business traveler's' unique needs
Opportunity: Anchor Jambojet's distinctiveness in consumers' minds as the premier choice for a desirable travel experience, leveraging the airline's 10-year journey of transformation and growth.
Execution & Measurements: Create compelling Video Highlight Jambojet's milestones and impact over the past decade. Showcase excellence, innovation, and community involvement. Measurement: Assess campaign reach, sentiment, and brand perception post-campaign.
Opportunity: Anchor Jambojet's distinctiveness in consumers' minds as the premier choice for a desirable travel experience, leveraging the airline's 10-year journey of transformation and growth.
Execution & Measurements: Create compelling Video Highlight Jambojet's milestones and impact over the past decade. Showcase excellence, innovation, and community involvement. Measurement: Assess campaign reach, sentiment, and brand perception post-campaign.
