After 4 years working for the ad agency Global AD I had the opportunity to do something I was hoping to do for a long time: rebranding our agency. The brief was straightforward: new colors, new brand guide, new tagline, all that, but maintain the logotype.
What I delivered was a new guide for the brand, using graphic experimentations as a new rule, but always using our original logotype. Our logo would be seen through all kinds of graphics, it would be deconstructed and reconstructed to give life to all the agency's materials. What I was aiming to achieve was something that represented the agency's rich history: years of new and exciting jobs, but always maintaining our core values intact throughout everything.
CLIENT: GLOBAL AD
ROLE: CREATIVE DIRECTION
YEAR: 2021
COLLABORATORS: MORGANA MÓR, MATEUS POITEVIN CARDOSO, JOÃO CARAPETO, VINÍCIUS GHISE, ALEXANDRA ANDRADE, PAULA MATTOS.
ROLE: CREATIVE DIRECTION
YEAR: 2021
COLLABORATORS: MORGANA MÓR, MATEUS POITEVIN CARDOSO, JOÃO CARAPETO, VINÍCIUS GHISE, ALEXANDRA ANDRADE, PAULA MATTOS.
