Umit Koralay's profile

Kitchenaid Glass Rack

Umit Koralay
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industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
KitchenAid - Foldable Glass Rack
Client / Manufacturer: Whirlpool EMEA
Role: Industrial Designer
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A foldable wine glass rack offers consumers a wide range of flexibility in usage. It can accommodate various types of stem glasses with different heights and shapes, including Riesling, Champagne, and Burgundy glasses. Adorned with the iconic KitchenAid medallion, the rack stands out as a distinctive object, enhancing the unique brand experience in the kitchen for KitchenAid.


industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
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The aim of the project is to design a standalone accessory to differentiate the KitchenAid brand with a new iconic product in the kitchen environment that meets design, usability and technical requirements.
Up to 6 stemmed glasses can be placed on the rack. The metal grid with hooks holds the glasses in an inclined position, ensuring both cleaning and drying without marks. The rack can be held from the upper bar section when it is loaded. 
When not in use, it can be folded and stored in one of the cabinets, taking up minimal space.

industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
Prototyping & Showcase at Milan Design Week / EuroCucina
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
industrial design Render product design kitchen visualization 3D keyshot concept design product furniture design
IF Design Award | Kitchen Fittings/Furniture
Project Team: Global Consumer Design Emea
Copyright 2023. Umit Can Koralay. All rights reserved.
Kitchenaid Glass Rack
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Umit Koralay's profile
Milan, Italy

Kitchenaid Glass Rack

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