TRISMEGIST — a company selling ores and concentrates with precious and non-ferrous metals. The company is actively growing, scaling and entering new markets. For these purposes, the client has developed a development strategy. And to visualize it, they turned to us to help create a flexible visual system that would meet the new ambitions and scales of the company.
TRISMEGIST — the god of trade. We needed to find a universal solution for the brand system that would work both in Europe and Asia. Not a word more... The Great Silk Road.
In the second century BC, a trade route from China to Europe emerged. Huge caravans crossed 10,000 kilometers to export bronze, porcelain, and silk. This is how the Great Silk Road appeared. To this day, international trade continues to help the development of all humanity, and our client continues this important work.
Two thousand years later, the idea of the Silk Road remains, but camels have been replaced by trains, and competitors from different countries have emerged in the market, with whom it is necessary to compete for the attention of the audience using branding.
LOGO
The main version of the logo is the font representation of the brand name in two languages. It is concise and brightly expresses the brand's individuality, conveying its technological sophistication and high quality.
The TRISMEGIST logo is complemented by a symbol that conveys two metaphors: the letter T represents a point of unity, while the lines represent paths that converge at this point.
The abundance of lines symbolizes the variety of shipping routes: in any case, the goods will be delivered. The points on the lines represent stops along the way, indicating the main countries for exporting the goods.
We have developed unique icons depicting chemical elements: gold, silver, copper, and zinc. They are colored in their natural colors and used to visualize information in layouts.
The blurring effect reflects two aspects at once: it is a metaphor that TRISMEGIST is constantly evolving and not standing still, and it also represents the movement of ore between countries, which is part of our client's range of services.
THE GREAT SILK ROAD CONTINUES TODAY
The new brand identity of the company TRISMEGIST emphasizes its focus on international trade. The elements of the corporate style convey reliability at all stages, from sourcing to production.
PROJECT TEAM
art director: Roman Luzanov
brand designer: Daniyar Sharipov
graphic designer: Maria Zubareva
project managers: Daria Bezhko
project managers: Daria Bezhko
CASE TEAM
PR-manager: Max Fedorov
editor: Arina Nikiforova
art director: Roman Luzanov
designers: Elizaveta Shakhovskaya, Tatiana Borodina, Nikita Faiman
CREATED BY ENDY
