Medici Insurance

Medici Insurance is a pioneering insurtech firm that has made it its mission to provide accessible, trustable, and affordable insurance services to every Vietnamese. At Medici, we believe that everyone deserves the best protection, and we strive to deliver on this promise by providing high-quality insurance products and services that are tailored to our customers’ unique needs. We also understand that healthcare and insurance are closely intertwined, and we have created an ecosystem that embraces the entire customer protection journey.

To creating a customer-centric culture, where we put the needs and interests of our customers first. We believe that transparency, integrity, and trust are the foundation of our business, and we strive to embody these values in everything we do. Our team of experienced insurance professionals is dedicated to delivering exceptional service to our customers, whether through our nationwide network of insurance agents or through our cutting-edge digital tools and products.

"Medici - Trustable Affordable Insurance & Healthcare"

*Concept

In crafting the Medici brand identity, we aim to convey the essence of strength and potential inherent in insurtech. This is encapsulated in the concept of opening doors to a future that is secure, resilient, and joyous—a symbol of the significant achievements that Medici brings to its customers.

Vibrantly colored doors are swung open horizontally, symbolizing expansiveness and the unveiling of new horizons where opportunities and happiness await. This imagery not only represents an unfolding future but also radiates the brilliance of joy and the benefits that Medici extends through its suite of services. The resilience and multi-layered ecosystem of Medici act as a guiding force, leading customers toward a future that is both robust and successful. This journey contributes to the development of a prosperous Vietnamese community and adds to global progress.

*Visualize

The concept of Open-Doors is dynamically arranged in various layers, symbolizing gateways to the future and Medici's diverse ecosystem. Circular shapes represent humanity and connectivity, embodying integrity and the spread of happiness and opportunities stemming from Medici's activities.

A purple color scheme signifies the intersection between humans (red color) and technology (blue color), highlighting Medici's integration of technology into insurance, enhancing human lives with happiness and tranquility. Bright and cheerful human photography, displaying positive interactions and emotions, along with graphic elements, contributes to a modern aesthetic and a unique narrative, painting a vision of harmonious and prosperous life through the technological innovations brought forth by Medici.

*Simplified System

The visual system is streamlined to convey the central message of "Lead to Happiness" and engage viewers directly through vibrant and visually appealing images. The minimalist design approach, incorporating geometric shapes, enhances the flexibility of the identity system, making it easy to apply and saving time and effort in the design process while ensuring high effectiveness across various platforms and dimensions.

Color plays a pivotal role in connecting and simplifying applications, ensuring the system remains interesting and enticing, yet clear, polished, and communicative. The editorial style of the system is also well-organized, aligned, and high in contrast, facilitating a strong, direct, and accessible communication of the message. This approach not only ensures transparency and efficiency in conveying a wealth of information in the insurance industry but also presents a polished and effective visual representation.

*Motion

Integrating motion into the brand identity system enhances the delivery of a dynamic and captivating messages, reflecting the technology/innovation and boosting interaction across media platforms. This not only captures the audience's attention but also leaves a lasting impression about Medici. Horizontal sliding effects on rectangular color blocks symbolize gateways to the future, while scaling up circular elements represents the idea of brilliance—spreading happiness to customers through Medici's services and products.

Videos showcase customers' happiness and intimate activities, foster connections with new customers, and create a sense of authenticity and transparency. These realistic videos help customers understand the benefits the brand offers and envision their own experiences when collaborating and using Medici's services/products.