About the project
THIS&THAT is a concept store that values the freedom of choice and the individuality of each customer. THIS&THAT offers customers the opportunity to embody their design selves. The client emphasized the commercial component of the projects. So our task was to convey the brand's values while creating "the design that will sell".
Why the box?
The client emphasizes the importance of the commercial aspect. They have specifically tasked us with creating a design that has strong sales potential. In response to this directive, we have determined that the central metaphor for the project will revolve around the concept of a box and here is why:
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Strategy
Designer
Anastasia Seregina
Art Director
Curator
Typography
ABC Favorit and ABC Laica by Dinamo
Made at Werkstatt school
