When I worked as a teacher, I felt the need to create a separate Instagram page to share my educational content. People has already known me on the internet, and they constantly said "learned this with Ju".
In Portuguese (BR), language that 98% of my audience speak, this would be "aprendi com a Ju", but nobody speaks these words separately like this. In a informal conversation, you must hear "aprendicaju", which became my new brand's name.
The funny thing is that "caju", from "aprendicaju", means "cashew" - and this was the starting point for the mascot logo development. A fun, friendly, creative, artistic and hardworker little cashew :)
Real life aplications
Workbooks, handouts, official documents, e-mail signature
Thank you for coming this far!
Feel free to take a look on #aprendicaju so you can see all the amazing work my students did <3
