Beyond Victory or Defeat
CONTEXT
2014, year of the FIFA World Cup and Presidential election in Colombia. Politics and fútbol, two polarizing topics that affect the sense of unity of the country. Bancolombia wanted to join the conversation and send a message of togetherness regardless of the outcome of the competitions.
IDEA
To tell stories about Colombians who are beyond victory or defeat. Here is the story of a fishermen's community who made a stadium out of their canoes.
2014, year of the FIFA World Cup and Presidential election in Colombia. Politics and fútbol, two polarizing topics that affect the sense of unity of the country. Bancolombia wanted to join the conversation and send a message of togetherness regardless of the outcome of the competitions.
IDEA
To tell stories about Colombians who are beyond victory or defeat. Here is the story of a fishermen's community who made a stadium out of their canoes.
CREDITS
Agency: DDB
AWARDS
El Dorado/ 1x Bronze
Awwwards/ 1x Site of the Day
Agency: DDB
AWARDS
El Dorado/ 1x Bronze
Awwwards/ 1x Site of the Day
