[ TOMS ]
[CATEGORY] PROMOTIONAL PACKAGING
[STUDENT WORK] PACKAGE DESIGN 2
[PROJECT DETAILS]
We were asked to pick any shoe brand and create an environmentally friendly design for promotional packaging to be sent to various celebrities. I chose Toms as my shoe brand. Toms is already known to be humanitarian
and supportive towards efforts helping both people and the planet.
and supportive towards efforts helping both people and the planet.
I reinvented their packaging by repurposing the materials being used in the making of the shoes themselves. Pushing this idea further... What if there was a way to take the old shoes, clean the fabrics, and reuse the materials to build new packaging for new shoes. Could we recycle fabric the way we recyle paper? This idea
isn’t possible yet, but this project was all about thinking beyond our current capabilities. Even without using recycled fabric, the inner fabric box is reusable. It can be repurposed over and over again by the consumer.
isn’t possible yet, but this project was all about thinking beyond our current capabilities. Even without using recycled fabric, the inner fabric box is reusable. It can be repurposed over and over again by the consumer.
