WHAT IS BRAND?
To Marty Neumeier in his book Brand Gap, brand is a person's gut feeling, and perception, about a product, service or organization. And according Duane E. Knapp in book BrandMindset, brand is a promisse which should guide all organization's decision, performance and culture.
WORK OF WY BRANDING
Wy Branding was hired of define the Brand DNA (personality and purpose), find and define the Brand Promise, and orient the organization's culture. Consequently, brand strategy, business platform, and visual identity. The objective was to align the perception of the brand among all customer, also provide the foundation for increasing the value and brand resonance.
ABOUT THIS BRAND
The Soraya's history begins with his love by Ballet. The movement and physical abilities developed at Pilates created mobility and expertise to serve on Ballet in London. Later, Soraya received officially the certified in Gyrotonic ® and officially to offer the activity in the space of Pilates and Gyrotonic ® Soraya Sabino
BRAND ATRIBUTES
CORE BUSINESS / BRAND PROMISE
Instructor and lecturer of Pilates and Gyrotonic® / Helping people solve their body issues.
Instructor and lecturer of Pilates and Gyrotonic® / Helping people solve their body issues.
BRAND PURPOSE
Getting people to rediscover themselves
SYMBOL CONCEPT
THE LETTERING
LOGO VARIATION
VISUAL IDENTITY
