Insight:
The Western Cape is rich with resources. Yet most businesses fail in the first 5 years. How could Wesgro, the organisation responsible for promoting local business internationally, give them the exposure they need to succeed?
Idea:
An immersive pop up that magically transports shoppers across the Western Cape to discover and shop local treasures.
Client:
Wesgro
Agency:
Agency: Accenture Song
Executive Creative Director: Danni Pinch
Creative Director: Kyra Anttrobus
Design Director: Rouleaux van der Merwe
Senior Copywriter: Theodora Lee
Senior Art Director: Johann Witbrood Botha
Designer: Francois Linde
Technology Lead: Alex Bossman
Developer: Theo Scott Van Zyl
Producer: Gizelle Stoutz
Account director: Leandi Van Den Berg
Project lead: Jenna Heads | Julian Homan
Production:
Store build: Ampere
3D: Digital Union
Miniatures: Gravitron
