One out of every two entrepreneurs will see their business shut down after 10 years.
Using a captivating visual metaphor, BDC highlights this dramatic statistic and the crucial role of its business consulting services in the survival of Canadian companies. In fact, companies that use BDC’s consulting services have a higher survival rate than the national average.
The number and diversity of the bulbs represent the country’s economic landscape at the start of the pandemic. Over 200 different bulbs were installed on-set, then multiplied by special effects.
At the heart of the message, musician Aleks Schürmer plays an original composition on the theremin. The instrument was chosen for its unique electric sound and the virtuosity required to play it, drawing a parallel with the expertise of BDC’s consulting services.
CREDITS
AGENCY: Cossette
CLIENT: Business Development Bank of Canada (BDC)
EXECUTIVE CREATIVE DIRECTOR: Anne-Claude Chénier
CREATIVE DIRECTOR: Anik Ouellet
COPYWRITER: Raphaël Côté
ART DIRECTOR: Marc-Antoine Vallée
CHIEF STRATEGY OFFICER: Michel-Alex Lessard
STRATEGY: Hugo Fournier
ACCOUNT DIRECTOR: Emilie Dallaire
ACCOUNT SUPERVISOR: Claire Jouin
PRODUCTION MANAGER: Marie-Claude Francoeur
PRODUCTION: Partners Film
POST PRODUCTION: Shed MTL
DIRECTOR: Brent Foster
SOUND AND MUSIC: Cult Nation, François Bélanger
CLIENT: Business Development Bank of Canada (BDC)
EXECUTIVE CREATIVE DIRECTOR: Anne-Claude Chénier
CREATIVE DIRECTOR: Anik Ouellet
COPYWRITER: Raphaël Côté
ART DIRECTOR: Marc-Antoine Vallée
CHIEF STRATEGY OFFICER: Michel-Alex Lessard
STRATEGY: Hugo Fournier
ACCOUNT DIRECTOR: Emilie Dallaire
ACCOUNT SUPERVISOR: Claire Jouin
PRODUCTION MANAGER: Marie-Claude Francoeur
PRODUCTION: Partners Film
POST PRODUCTION: Shed MTL
DIRECTOR: Brent Foster
SOUND AND MUSIC: Cult Nation, François Bélanger
