From Asian Paints, Nilaya Naturals is a meticulously crafted organic paint, the first of its kind in India. Over 95% natural ingredients make Nilaya Naturals earth safe and robust, create breathable layers and give the paint a clean, fresh smell. Its tonally perfect palette, due to a unique blend of internationally sourced pigments, is flawlessly matte with a vintage-inspired finish that grows more beautiful with time.
India's first 100% natural painting system
The Naturals story is told with the help of visuals of natural elements like minerals, shells and plants. The 5 attributes of the paint - breathable, true colour, matteness, sustainable and fresh smell - are visualised using paint ingredients. Our approach to communication was to create a balance between the softness of nature and modern expertise.
Credits
Studio Lab Nilaya, Wari Watai
Design Direction Ram Sinam
Branding & Identity Kanika Anand, Easha Ranade
Illustration Kanika Anand
Copywriting & Poetry Malini Aikat
Colour Consultants The Colour Workshop
Photography & Styling Joanna Henderson, Pippa Jameson
Print Production Pragati Offset
