Thais has already had a brand design identity (made by Oficina de Aneta) when she invited me to work on her Christmas special chocolates menu. 🎄

Our first goal was to create an official document that would bring together all the information about her services as a chocolatier - including the special chocolate flavors, the limited edition gifts, information on how to place an order, and a single page with Thais' professional experience + academic background.

Due to the volume of information, I suggested an interactive PDF. This way, clients with less time could simply click on the desired item to get the information needed. Besides, it's a single material that could be sent multiple times by Thais, saving her more time to bake her delicious chocolates :)

Since this project included a series of repeated type of content, I used Atomic Design as approach to otimize this process.

First thing I made was catalogue all the atoms I had from the brand guidelines and elements created by Oficina de Aneta. Then, I chose the main colors + graphic elements to be used on this special materials, and finally defined hierarchies for the most recurring text groups.

All pics were took and sent by client. I used Adobe Photoshop to bring in more color and contrast, besides using generative fill IA tool to amplify and get more negative space so the image could be more versatile to work with.

An interactive, informative PDF menu that Thais could send to her clients through Whatsapp in order to introduce her services and explain how she works.

With a few adjustments, the PDF menu turned into a sequency of instagram stories that Thais could group together in a highlight, so potential clients who find her work through Instagram can easily find the Christmas Menu by their own.

And lastly, I broke this material into two instagram feed posts: one with the whole Christmas Menu, and the other indroducing Thais to her audience.