Standard Bank Private Bank Launch
As the largest bank in Africa, we know most of our clients are pretty ambitious. So to launch the private bank offering we wanted to flip the script on ambition. So we wanted to create a campaign the our clients could relate to on a very personal level. Whether outdoor or on television.
On TV the idea was to create a series of fast paced stories that follow one ambitious person’s trip across the continent and beyond. As they move from one place to the next we move from scenario to scenario in an ambition fuelled adventure. All of these moments are shot from a first-person point of view. We want our audience to almost feel like they are the ambitious person on this wild ride. The leads are ambitious people and we’re the only private bank that can keep up with them.
As such this played our across the campaign integrating all creative assets.
As the largest bank in Africa, we know most of our clients are pretty ambitious. So to launch the private bank offering we wanted to flip the script on ambition. So we wanted to create a campaign the our clients could relate to on a very personal level. Whether outdoor or on television.
On TV the idea was to create a series of fast paced stories that follow one ambitious person’s trip across the continent and beyond. As they move from one place to the next we move from scenario to scenario in an ambition fuelled adventure. All of these moments are shot from a first-person point of view. We want our audience to almost feel like they are the ambitious person on this wild ride. The leads are ambitious people and we’re the only private bank that can keep up with them.
As such this played our across the campaign integrating all creative assets.
TV: 60 Second
Directed by Tebogo Malope
Produced by Star Films
Produced by Star Films
On Radio:
We targeted dramatic narratives to further deliver on our TV idea.
We targeted dramatic narratives to further deliver on our TV idea.
Tshepo's Music
The Catalyst
Out of home:
We targeted scenarios that would be easily attainable and relatable.
We targeted scenarios that would be easily attainable and relatable.
