Client's Goal:
The client, owner of the "Commitment" flower shop, aimed to create a brand identity that captured the essence of flowers as a powerful symbol of commitment. The goal was to convey a message that goes beyond the aesthetics of floral arrangements, emphasizing the emotional significance and connection associated with the act of giving and receiving flowers as a gesture of commitment.
contribution to the project:
In response to the client's vision, I developed a brand identity that focused on the symbolism of flowers in relationships. The logo depicts a female silhouette in the form of a vase with flowers. Thus, I embedded in the logo the meaning that a woman blossoms when she is given flowers. The logo contains an interweaving of floral motifs, symbolizing unity and commitment. The color palette was generated from the natural colors of flowers. The typography selected for the brand is both modern and romantic, complementing the theme of commitment without sacrificing a sense of contemporary elegance. Marketing collateral, including thanks cards, packaging, and other materials, were designed to evoke a sense of emotion and connection, reinforcing the brand's message of commitment.
The result:
The brand identity of the Commitment flower shop has been a great success in line with the client's vision. Customers have embraced the idea that flowers from this shop are not just beautiful flowers, but a tangible expression of affection and love. The holistic branding effectively conveyed this message, resonating with a target audience that is looking for more than just flowers - they are looking for an impression and a meaningful symbol of commitment. As a result, the flower shop has gained greater customer loyalty, positive reviews, and a growing reputation as a destination for those looking to express and reinforce their commitment through the language of flowers.
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