The Build project combined LEGO with Google Maps to allow users to choose a plot and start building anywhere within Australia and New Zealand.
We were tasked with creating a number of banner ads and YouTube videos demonstrating what can be built using Build With Chrome.
Our tactical campaigns for Valentine's Day and Father's Day also saw significant spikes visits to buildwithchrome.com.
Overall, the statistics were very impressive:
• 300,000 visitors in the first 24 hours, spending over 2 human-years building
• 500,000 visitors in the first 48 hours spending over 4 human-years building
• 1M visitors in the first three weeks
• 66k complete, published builds in the first three weeks
My Role
Flash Animation, Motion Graphics and Video Editing
Credits
M&C Saatchi, Google, Lego, North Kingdom
