With this campaign Dazn celebrates the love for sport, its most authentic passion, lived and relived through a constantly evolving language. From the euphoria for Napoli which transformed a wedding into a true Scudetto celebration, to the football catchphrases that echo in the chants of the fans. And again from the most iconic celebrations such as that of Lautaro Martinez and Francesco Totti, up to the best tricks in basketball and the most incredible ones in tennis by Sinner.
The fan lives his sporting faith with enthusiasm and great personality, and it is this aspect that the live streaming and sports entertainment platform wanted to celebrate, placing the voice of the fans themselves at the center of the new narrative, who, united, told through photos and videos shared with Dazn one big story, which begins on the field and lives everywhere.
