“Let’s see life from a different perspective”
Mood: Authentic, memorable, bold.
We idealised two universes for Zara (Grupo Inditex) and their new denim perfumery: Denim Couture & Denim Extreme; two masculine fragrances with the same design but with different details.
Te foldable texture imitating the texan cloth, hunting symbology through illustration and the application of a writing machine style typography, gives us a new experience where we transport ourselves to an age where life used to be simpler separated from the noise and complications of the actual context.
With the details of the bottle mixing the shape as a perfume and as a flask of whisky, we told a story where masculinity and vintage adventure played the main roles.
It’s good to be living out of the ordinary, it’s good to be you.
