CREDITS:
Organization: IAA
President: Joel E. Nettey
Agency: Innova DDB Ghana
COO: Kenneth Hammond-Aryee (MBA, Phd)
Copy Supervisor: Edwina Kwakye-Gyamfi
Creative Director: Hans Boakye-Yiadom
Creative Director: Michael Acquah (SKID)
Art Director - Moses Koomson
Project Managers: Akosua Apau & Naomi Adjei
©2022
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DIRECTION 1
THE TEXT-BASED APPROACH
This presents a straightforward mode of communication to get people to understand the current situation in Ukraine put in context of our everyday lives.
DIRECTION 2
THE HUMAN-CENTERED APPROACH
This is an attempt to present people to people. With this approach, we show relatable stories from relatable characters who have gone through this horrific trauma.
DIRECTION 3
THE FLAG APPROACH
This presents an abstract approach to create awareness of the situation in Ukraine. By creatively exploring the Ukrainian flag, we communicate the distressful state of the nation and call on stakeholders to donate and support.
