Brief: Remind top-level business-types ( eg Dragons...) about the slick operation that is Lloyds Treasury when it comes to raising funds at the drop of a hat.
Headline: "It took you longer to get out of that bunker than it did for me to get £500 million out of Lloys Bank"
Headline: "Its quick all right, but our funds travel around the World 487,011 times faster".
Headline: "Speed, precision, global capability. I thought I was dealing with the SAS".
( D&AD: Best Consumer Trade Photography. )
