Sperlari e Paluani joined their forces, telling a new way of experiencing Christmas. It doesn't matter if you love colorful decorations or more classical ones. If you like wearing trash sweaters or playing tombola. During Christmas staying together is the only thing that matters… because It’s more Christmas together.
Through a TVC we told a story of a couple who spent his first Christmas together: the union of their different styles and ways of living this festivity made their house even more magical and full of joy. And the arrival of their relatives with Sperlari e Paluani products completed our concept “Insieme è più Natale”.
We’ve also created two radio spots that told the different ways of spending Christmas. The conclusion is the same… with Sperlari e Paluani everyone will be happy because together It’s more Christmas.
Agency: DUDE: Milano
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Group Creative Directors: Selmi Bali Barissever & Chiara Monticelli | Senior Art Director: Andrea Afeltra, Lorenzo Guagni | Senior Copywriter: Alessia Cassarino | Junior Art Director: Alberto Baesso | Junior Copywriter: Gaia Lascala
Client Director: Elena Panza
Senior Account Manager: Elena Castejon | Account Executive: Greta Giulia Baldi
Strategy Director: Marco Mammino | Strategic Planner: Grazia Maria Rita Zucchiatti
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia | Producer: Vincenzo Perrotta
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Post Producer: Miriam Ottina | Senior Film Editor: Niccolò Gobbi | Motion Designer: Gabriele Frigimelica
Colorist: Orash Rahnema
Musica e mix: Operà Music
Regia: Marco Santi | DOP: Luca Costantini | Aiuto regia: Marco Corti & Irene Belluzzi | Casting: Sticasting Alessia Tonellotto | Scenografia: Gabriele Cavalchi | Food stylist: Elisa Lanci | Styling: Alessia Fornara | Mua: Antonella Sorrenti
Produzione, mix e voci radio: Clerici Screenplay
