Flame O Faith is a fictional matchbox brand that is based off of character Father Merrin from The Exorcist. Merrin is dedicated to creating blessed flames that are effective against demons. The design for these matchboxes take inspiration from catholic architecture and culture so consumers feel comforted by its authenticity. 

 Gold foil was used in this design to showcase it’s heavenly and blessed qualities. The foil was attached on top of inked prints using heat transfer.