For this project we started with multiple concepts and ideas searching a good creative point to recreate the slogan: "it all starts with a NESCAFÉ". 

The solution was simple, we made a graphic work answering 2 questions: What starts with a NESCAFÉ? and what happened before a NESCAFÉ?

To solve this questions, we made a "timeline" history for each reference, and each reference have unique trama solved step by step , also each trama fits with a single product. Wanna travel? drink coffe and milk. Meeting a new person? Cappuccino is the answer. Looking for awesome and extraordinary events? You definetely need an expresso.

 

In other worlds, this is the story between 2 NESCAFÉS.

"There are too many places to travel

and many others to enjoy another NESCAFÉ."

"There are too many people to meet

and many others to enjoy another NESCAFÉ."

"There are too many things to see
and many others to enjoy another NESCAFÉ."

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We also include some details inside each ad. For example, there is always a character with a NESCAFÉ.
 

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And yes, this is a high detail artwork :)

 

More than 30 photos per artwork,

Lots of NESCAFÉS each day,

About 48 hours in creative works,

And tons for passion for the advertising. 

 

 

 

Thank you for watching!