Paola Jara is one of the most relevant artists of "Popular Music" in Colombia. For her new album Pa' Olvidar, she wanted to explore different styles throughout her music and visual personality like never before. From the album cover to the merch and live visuals, we developed all the visual identity to represent and showcase this new era of Paola Jara.
To synthesize the album's concept, We created the "Broken heart survivor" slogan that helped us to design the message and communication strategy for music platforms and the tour.
Merch & Social Media
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Pa' Olvidar is an album full of rhythm and diversity. Each song has its personality. Therefore, to translate this into the design, the path to do it was to give every track a unique atmosphere and style with colours, and textures alongside the animation.
YouTube Thumbnails
Show Intro
Live Visual Styleframes
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Thank you for watching!!
Credits: Agency: 2Heart + Creative Direction: Alejandro Cardona + Animation Lead: Daniel Ibañez + Illustration: Rob Castellanos, Julián Quice + Animator: Andrés Moreno , Juliana Urrego
