The 113th Race to Mackinac project began with redesigning the logo. Said original logo is referenced at the bottom. The Race to Mackinac is an annual race across Lake Michigan since 1898. Their original logo, referenced at the bottom, has traditionally included the lighthouse which signals the end of the race on Mackinac Island. Although the red and white lighthouse is a staple of the logo - also informing the color scheme - a distinction from the real event had to be made. This came in the form of replacing the lighthouse to focus on yellow and white sails. The color scheme replaced red with yellow, and a lighter shade of blue. This was accented with white. The font Bauhaus 93 is used for the Race description and Chicago Yacht Club, with the year presented in Gill Sans MT. In
order to bring everything together, the oval was skewed to increase the dynamic sense of the logo, finished with a yellow outline.

Following the creation of the logo for the 113th race, the letters portrayed were created to provide a physical example for logo usage. With colors derived from the revamped logo, the flyer’s deep navy, bordered by a lighter blue provides a background for the logo and title to shine. The inverse rounded corners featured on both sides add a level of elegance and depth. For the reverse side, the white border of the page also cuts across the margins to provide negative space, which is taken advantage of by the event details. Given that this is an invitation to a shoreline event, the letters are set against the wood floor of a pier. The light blue border of the cover contrasts against it.