WoodBox Creations is a company that designs and manufactures premium artisanal wooden boxes. One of its key values is sustainability. Its main challenge is its lack of communication tools and visual medias. 

I had to deliver a market study with competitors analysis in order to implement a new communication strategy. The brief stipulated the company's need for a whole brand identity including a logo and brand guidelines, a functionning company's website with a design system, wireframes and prototype, a video showcasing the company's products as well as a bifold brochure and a promotional poster.

I chose to focus on the handcraft of the company, that's why I chose a sober and elegant approach for the artistic direction which highlights the aesthetic of the brand. Also, I chose visual codes that reference nature which reflect the brand's eco-friendly approach.