Via Musical
Building an engaging
way to learn music.
Helping people learn music,
faster and better. Increasing the conversion
faster and better. Increasing the conversion
rate with the launch of a new platform.
3 Big Takeaways
1. Engaging the user in the learning path
2. Creating a community
3. Thinking in conversion
2. Creating a community
3. Thinking in conversion
01.
Engaging the user
in the learning path
The main challenge for this project was to keep people engaged with the path. Sometimes, learning music can be a complicated task. So we want to remove all the barriers for the user.
We decided to implement a gamification system to break this extensive process into some small tasks and help the user track their progress.
02.
Creating a
community
An essential part of the project was mimicking the experience of learning something in a group. We believe that this aspect helps a lot of people develop this new skill.
So we chose to implement a lot of social features. Like, upload a video, chat, and applause (similar to the ’like’ feature). To engage the user in this experience.
03.
Thinking about
conversion
We work very closely with the founders of Via Musical to identify opportunities. During the tests, we realized that the user has a considerable barrier to testing the platform because you need at least a monthly subscription, so we figured out that the best option was to implement a freemium option to make sure that the user can test the didactics properly.
Timeline
12 Weeks
12 Weeks
Role
UX design
UX design
Made with
Katherine Sanfins
Katherine Sanfins
