In order to get people excited about the new Bungie title, Destiny, we created a microsite experience that allows users to send their selfie into space. Using twitter, anyone was able to tag their selfie with #DestinySelfie, targeted at @DestinyTheGame, and we would send the image data off into the cosmos.

After hearing about the campaign, a few large influencers took advantage of this opportunity and joined in on the experience.