To launch the newest Call of Duty title, Advanced Warfare, we created a teaser site that hinted at what was to come. For three days, we created a glitched out image sequence, that would slowly reveal the key art for the next gen COD release.
We teased the theme of the next game by planting in subtle links to real life articles related to Private Military Contractors.
We then released the fully responsive experience featuring the reveal trailer, as well as information about the new in-game content.