Overview: Coffee Factory is a vibrant and modern coffee brand that prides itself on delivering the finest coffee experiences to its customers. The brand is characterized by its commitment to quality, sustainability, and a passion for the art of coffee making which it shows by catering to customers where they could create get as involved in the process of coffee making or opt for something premade and ready to go.
Brand Personality:
Spirited: Energetic and lively, reflecting the dynamism of the coffee-making process.
Authentic: True to the origins of coffee, embracing authenticity in taste and experience.
Innovative: Committed to pushing boundaries and being inclusive to different audiences.
Initial Sketch explorations
Logo Concept: The logo for Coffee Factory used the Factory as the connecting part to three different outlets the brand was going to provide. The typeface used to evoke a sense of modernity, organic , and a touch of playfulness to resonate with the brand personality.
