PROJECT OVERVIEW
Visited CPW website and noted how cluttered the page seemed. It also appeared to lack features that could make the user experience more enjoyable and be a one stop shop for all information for outdoor enthusiasts.
Created a competitive analysis in Figma highlighting other websites that display information in a more refined manner with better navigation items.
COMPARATIVE ANALYSIS
During the creation of this Analysis I contemplated the overall design and look for the website and what that should entail. I chose to use 3 specific colors that gave off natural tones (Blue, Green, Khaki) and a font called “Goldman” throughout the design. I chose this font because it is clear and easy to read, as well as professional and I chose the colors because they are found throughout nature.
I made bullet points to indicate what I liked and did not like about the 3 websites I chose.
PERSONAS
Created to represent the main individuals who would be using the CPW website and for different reasons such as hunting, camping, fishing, etc.
They represent different age groups and socioeconomic statuses.
LO-FI WIREFRAMES
Low-fi wireframes were created for a rough draft of the website display. Created mainly to have comprehensive layout of pages and buttons.
HI-FI WEBSITE EXAMPLE
Hi-fi wireframes were created to display full design of website and functionality.
featuring specific buttons, icons, interactive maps and navigation items.
